It happens at every one of my seminars”a chiropractor will come up to me and talk endlessly about the benefits of pay per click advertising on Google or Yahoo, and every time I have to smile to myself. Chiropractors who are new to marketing or any new businessperson who starts paying to advertise online are always excited. They pat themselves on the back for finally marketing their business online. Thats not to say that a good Adwords campaign isnt worth anything, but you can seriously waste thousands of dollars with pay per click, and potentially with no returns.
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